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It’s safe to say that having an online presence is one of the most effective ways to grow your business in 2024. Basically everyone’s on the internet nowadays, I mean every month around 233,000,000,000 searches are made worldwide on Google alone. To say that digital marketing can help your business thrive better than ever before is an understatement. However, deciding which area online is the best for you to focus on, from Facebook to Google to Instagram, can get confusing and even frustrating to decide.
According to statistics, 94% of a customer’s first impression of businesses comes straight from websites, meaning that people usually find the solutions they need by searching for them on Google. And coming back from what I said before, Google is the most used platform when it comes to answering questions and finding help. With this all in mind, it should probably start convincing you that a website might be something vital for your business. But in case you still aren’t, here are a couple of other ways a website can help boost your business like crazy:
As said before, the first place a customer would usually look to find info about your business is your website. Here, people can get a good idea about what you do, what you offer, your times and prices, and a lot of things that could tell them if you’re the right person for them to work with. Unlike other methods like making short-formed content on social media, you’re able to get as creative and precise as you want with how you present yourself. Long story short, a website is the focal point of a business with practically all the information you could get.
It’s also a great way to get a customer interested in working with you right there and then. A website is not only a place to showcase what you do, but it’s a strategic method to show people the right information at the right time. The way you layer your website and what you put on your pages dramatically helps with answering any questions they might have of you that’s been holding them back from being open to buying and lowering their overall resistance.
People normally don’t like buying from someone who has nothing backing them up. Being trustworthy is a key factor of your business, as it tells people if you’re really willing and able to do the job you’re offering. A website eliminates this problem perfectly. It’s a place where you can showcase projects you’ve done in the past or things that satisfied customers that you’ve worked with before have complimented you on.
A website helps prove to them that you’re actually a valid business. Think of it like this: would you rather buy from a business that has a website filled with proof that they know what they’re doing, or one that doesn’t? The answer should be obvious. If you really want your business to succeed, investing in a website is a great way to do so. It’s such an effective way to build trust with your potential customers.
Nine times out of ten, a good majority of your competitors haven’t even thought about having a website. This is a problem for them, as they don’t have their presence in something that would otherwise give them an enormous amount of exposure. Having a site of your own would not only put you a step higher than your competition, but would also give you more visibility than they could ever get in person.
When you run a website, you have complete control of what you say about yourself. This helps show people the best side of you and that you’re what they’re looking for. Unlike other platforms where people are able to comment things that aren’t true about your business, your website is free from trolls and will only show aspects of yourself that benefit their perception of you.
Now’s a great time to mention that your website never takes breaks. When a website goes live, it stays live until the owner takes it down. No coffee breaks or nap time. If structured the right way, your website can help direct potential customers in the right direction and actually sell for you. If you ask me, it’s great knowing that you have something helping you prospect in your sleep.
Overall, having a website is one of, if not the most important asset to have for your business’s online presence. It’s (usually) the first thing people see when searching for help and it’s the last thing they’ll see before pressing the booking button. If done correctly, it also helps automate the early stages of the sales process, which already sounds like an amazing investment just by itself. If you’re looking for a way to reach more people online, web design and hosting is probably the most effective weapon you’ve got in the armory.
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